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EU, EBRD Launch 'Insadder' Programme for Tunisian SMEs

June 2, 2021

Tunis/Tunisia — The European Union (EU) and the European Bank for Reconstruction and Development (EBRD) announced Tuesday in Tunis the official launch of a programme to support the competitiveness and export of SMEs, called 'Insadder,' with funding worth €7.25 million (the equivalent of 24 million dinars).

The programme aims to boost the export potential of at least 75 local small and medium-sized enterprises, helping them access international markets and be competitive, EBRD Regional Principal Manager - SME Finance & Development Group Anis El Fahem said at a press conference held Tuesday to present this programme.

Funded by the EU and implemented by the EBRD, this 5-year programme will offer offer enterprises long-term 'systemic' and 'holistic' support, El Fahem specified.

The aim will be to improve the competitiveness and export performance of Tunisian SMEs and help them expand globally and access new markets.

The programme will support trade, create opportunities for Tunisian enterprises and encourage them to export to the EU and the world at large.

'Insadder' further proposes a set of services, including a strategic support provided by international trade experts, focusing on exports and access to new markets, in addition to a multidisciplinary operational support provided by experts in matters of management, marketing, digital transformation, financial and certification information strategy, El Fahem said.

Export-specific training will also be provided for the staff of beneficiary enterprises, he added, pointing out that the programme also includes co-financing for export certifications.

1st call for application kicks off June 1

El Fahem said that enterprises wishing to apply for the programme should participate in a call for applications, which will be open as of today, Tuesday, on the website www.insadder.tn.

Taking the floor, EU Ambassador to Tunisia Marcus Cornaro said this programme seeks to help Tunisia rebuild itself, notably following the COVID-19 crisis.

'Through this programme, we wish to do our utmost to support Tunisian SMEs in accessing new international markets,' he stated, underscoring the importance of supporting these SMEs which account for 92% of exporting enterprises in Tunisia.

For his part, Head of EBRD Tunisia Office Antoine Sallé de Chou expressed the commitment of the bank and the European Union to continue to support Tunisia in 'these difficult times,' recalling in this regard, that the EBRD has since 2012 invested more than €1.2 billion for the private sector in particular.

The European Union and the EBRD have jointly supported over 1,400 Tunisian enterprises, trained 600 female business leaders and over 400 local consultants and supported around 50 start-ups, according to data of the EU Tunisia Office.

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